Japan Parade Returns to Celebrate NYC’s Friendship with Japan

Japan Parade

Saturday, May 10 from1:00 p.m. until 3:30 p.m.

Parade Route: Central Park West from 81st to 67th Street

Street Fair: 11:00 a.m. until 5:00 p.m. on 72nd Street between Central Park West and Columbus Avenue

Admission: Free

New York City’s celebration of Japanese culture takes over the Upper West Side this Saturday with the fourth annual Japan Parade and Street Fair. This vibrant event showcases the richness and diversity of Japanese culture and serves as a heartfelt "thank you" from the Japanese community to NYC.

Leading the Parade as Grand Marshal is none other than Chef Masaharu Morimoto, the Iron Chef whose culinary empire spans the globe. “I am deeply honored,” says Morimoto. “This role gives me a unique opportunity to celebrate and share the rich, dynamic culture of Japan with the heart of one of the world's most vibrant cities.”

Joining him is this year’s Community Leader, Koji Sato, President of The Japanese American Association of New York. News correspondent Sandra Endo, a former reporter and anchor at NY1, is serving as emcee once again.

Highlights

A major highlight this year is the live appearance by the cast of Attack on Titan: The Musical, the 2.5D stage adaptation of Hajime Isayama’s internationally beloved manga. Paradegoers can catch performers portraying fan favorites such as Levi, Hange Zoë, and Erwin Smith.

Pop culture fans can also look out for Sayaka Yamamoto, former captain of NMB48 turned solo singer-songwriter, and the always-adorable Hello Kitty, joined by My Melody and Kuromi, celebrating milestone anniversaries.

The Parade lineup features more than 110 groups and floats with more than 2,700 participants—the largest in the Parade’s four-year history. Expect lively performances from taiko drummers (Soh Daiko, COBU, Taiko Masala Dojo), yosakoi and folk dancers, gospel singers, and martial artists. Students from Japanese schools in New York and New Jersey will also march, along with Anime NYC cosplayers and a delegation from Toyama City, led by Mayor Hirohisa Fujii.

STREET FAIR

Before the Parade, explore the Japan Street Fair starting at 11:00 a.m. on 72nd Street between Central Park West and Columbus Avenue. Produced in collaboration with JAPAN Fes, the Street Fair will feature hands-on cultural activities like calligraphy and origami, tourist info booths, giveaways, and nearly 20 food stalls offering authentic Japanese eats.

ABOUT JAPAN DAY

Organized by Japan Day Inc., the nonprofit behind Japan Day @ Central Park, the Japan Parade and Street Fair continue to grow as one of NYC’s most spirited celebrations of Japanese culture.

Don't miss this joyful fusion of tradition, community, and creativity—right in the heart of Manhattan.

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Celebrate NYC-Japan Friendship at 2nd Annual Japan Parade

Japan Parade

Saturday, May 13 from 1:00 p.m. until 5:00 p.m.

Central Park West from 81st Street to 67th Street

Admission: Free

The second annual Japan Parade in New York City will be held on Saturday, May 13, beginning at 1:00 p.m. Starting on Central Park West at West 81st Street and traveling south to West 67th Street, the parade will celebrate, express, and bring awareness of the friendship between New York City and Japan with a thank you from the Japanese community. Olympic Gold Medalist Kristi Yamaguchi will be the Parade’s Grand Marshal. Former NY1 reporter Sandra Endo, current news correspondent on KTVV Los Angeles, Fox 11 News, and a feature reporter for Good Day LA, will serve as Emcee.

Official Japan Parade poster by art contest winner Gary Bitsicas

This year’s Japan Parade will feature a live performance by the cast of The 2.5-Dimensional show from Japan, “Live Spectacle ‘NARUTO.’” NARUTO is one of the most internationally recognized and popular manga series of all time. The franchise has sold more than 250 million copies worldwide to date. Written and illustrated by creator Masashi Kishimoto, NARUTO was first published in Shueisha’s magazine Weekly Shonen Jump in 1999, where it was serialized and ran for 15 years.

ⒸMasashi Kishimoto, Scott/SHUEISHA/Live Spectacle “NARUTO” Production Committee 2022

JAPAN Fes at Japan Parade

Concurrently with the Japan Parade, the Japan Street Fair will be held on W. 72nd Street, between Central Park West and Columbus Avenue.

The Japan Street Fair will feature tents offering entertaining and educational cultural activities including calligraphy, water balloon yo-yo fishing, origami, photo opportunities, and a giveaway. In collaboration with JAPAN Fes, one of the largest organizers of Japanese food festivals in the world, hosting more than 20 Japanese food fair events a year in New York City, the Street Fair will also feature about 20 tents serving authentic Japanese food. The latest information on Japan’s many tourist destinations will be made available at other tents, and as with last year, there will also be a tent where visitors can donate to charitable causes that support victims of the ongoing war in Ukraine and the recent earthquake in Turkey and Syria. The Japan Street Fair is your chance to experience a Japanese festival, or matsuri, unlike any other.

“I am truly honored to act as Grand Marshal for this year’s Japan Parade. My Japanese heritage is something I’m proud of and I’m happy to celebrate the goodwill of our relationship with Japan and the engagement and solidarity with the Japanese American community.”

—Kristi Yamaguchi

Participating groups include Anime NYC, COBU (Drum), Harlem Japanese Gospel Choir, International Karate Organization Kyokushinkaikan, The Japanese Folk Dance of NY, Katsura Sunshine (Rakugo Comedian), Midori & Friends (Music Education Group), Soh Daiko (Drum), TATE Hatoryu NY (Sword Fighting), Yosakoi Dance Project 10tecomai, Young People's Chorus of NYC, and many more.

The Diamond Sponsors of this year’s Japan Parade (as of April 5) include All Nippon Airways Co., Ltd., Hisamitsu America, Inc., Japan Airlines Co., Ltd., and Sumitomo Mitsui Trust Bank, Limited. The Platinum Sponsors include ITOCHU International Inc., Marubeni America Corporation, Mitsubishi Corporation (Americas), Mitsui & Co. (U.S.A.), Inc., Nomura America Foundation, Sumitomo Corporation of Americas Foundation, and Tokio Marine America.

Photo Credit: AP

"The Japan Parade is a huge 'Arigato!' from the Japanese community to New York City," says Honorary Chairman, Ambassador Mikio Mori, the Consul General of Japan in New York. "It will be the second annual celebration of Japanese culture and the many vibrant connections between Japan and this great city. We plan to outdo the inaugural parade in terms of marchers, contents, and food tents all highlighting the uniqueness of Japan, while also solidifying with Asian communities during AAPI Heritage Month. We hope that these festivities bring the Japanese and all of New York City even closer together, adding to our friendship for generations to come.”

“After the huge success of last year’s inaugural Parade, we are very excited to be back in New York City for our second year, demonstrating the diversity and pride of the Japanese community,” said Japan Parade Executive Producer Kumiko Yoshii. “Last year, we had a crowd of over 20,000 with approximately 2,400 participants, marching down Central Park West. We look forward to building on this success and showcasing more groups from New York and Japan. We especially want to thank our sponsors and supporters, without whom this event would not be possible.”

“The Japan Parade’s utmost goal is to be a foundation to forge new connections, and to be an inspiration to strengthen existing relations between Japan and the United States, as well as between the Japanese American community and the people of New York City,” said Japan Day Chairman of the Board of Directors, Daisuke Ugaeri, who represents the notable Japanese and Japanese American companies that make up the Japan Day Inc. Board of Directors. “To that end, I am humbled and empowered by the invaluable support of our sponsors, the trust placed in us by our parade participants, and the tireless efforts of our staff and volunteers who all truly believe in the good our event is capable of achieving. It is my greatest hope that all who visit, experience, and immerse themselves in Japan Parade 2023 will not only enjoy themselves to the fullest, but also walk away with a newly cultivated or renewed appreciation of the unique wonder and beauty of Japanese culture.”

Go early to enjoy the street fair and grab a spot along the parade route. Enjoy a full day of Japanese culture at Japan Parade! For more information, please visit Japan Parade’s website.

About Kristi Yamaguchi

Kristi Yamaguchi captured the gold medal in figure skating at the 1992 Winter Olympics in Albertville, France. She is also a two-time World Champion and US National Champion. Yamaguchi is a member of the US Figure Skating Hall of Fame, the World Figure Skating Hall of Fame, and the US Olympic Hall of Fame. She recently received the USOPC Jesse Owens Olympic Spirit Award for “serving as a powerful force for good in society.”

Following a long and successful career in professional figure skating, which included ten years of touring with Stars On Ice, Yamaguchi took to the dance floor to win the mirror ball trophy with partner Mark Ballas in season six of the popular TV show Dancing With The Stars.

In 1996, she founded Kristi Yamaguchi’s Always Dream, whose mission is to give children from low-income families access to high-quality books in the home environment. The organization aims to close the opportunity gap and digital divide with an innovative, family engagement literacy program. For her work with her Always Dream organization, Yamaguchi received the 2019 Heisman Humanitarian Award.

In 2012, Yamaguchi added New York Times Best-Selling author to her list of achievements by introducing her first children’s picture book, Dream Big, Little Pig!, and then following up with It’s a Big World, Little Pig! and Cara’s Kindness. Kristi resides in the San Francisco Bay Area with her husband, two-time US Olympian and Stanley Cup Champion, Bret Hedican, and their daughters, Keara and Emma.

About Sandra Endo

Sandra Endo is a television news correspondent on KTTV Los Angeles, Fox 11 News. Endo covers breaking news in feature reports for a Good Day LA. Prior to moving back to her hometown of Los Angeles, Endo spent most of her career on the East Coast a political reporter, host, and anchor for NY1. She covered a wide array of campaigns, the transit strike of 2005, and the terrorist attacks of September 11, 2001. Later, as a Washington, DC-based reporter for CNN, Endo’s stories appeared on primetime shows such as AC 360 with Anderson Cooper. She reported on the devastating tsunami and earthquake that struck Japan in 2011, as well as the international conflicts in Egypt and the US involvement in Libya.

Endo is a second-generation Japanese American whose grandfather was interned during WWII. She believes it is important to teach her two young children their cultural heritage to keep traditions alive and to learn from the past.

About Japan Day

Japan Day Inc., a 501(c)(3) non-profit organization, is the primary organizer of the Japan Day @ Central Park festivals since 2007 and of the Japan Parade and the Japan Street Fair since 2022. Japan Day Inc.’s activities are made possible by the support of the local leading Japanese American companies that compose Japan Day Inc.’s Board of Directors; the Consulate General of Japan in New York; and all the individuals, organizations, and companies that sponsor, donate, or volunteer and be a part of this great celebration.